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In what way do public goods give rise to positive externalities?
Harold Lasswell
A political scientist and communication theorist known for his model of communication, which focuses on the analysis of the process "Who Says What In Which Channel To Whom With What Effect."
Wilbur Schramm
A key figure in communication studies, recognized for his contributions to the field of mass communication and for being one of the founders of communication studies.
Early Communications Model
A foundational concept in communications theory that describes how messages are transmitted from a sender to a receiver.
SUCCESs Principles
A set of guidelines intended to increase the effectiveness of communication by making messages simple, unexpected, concrete, credible, emotional, and stories-based.
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