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Scenario 13-9
Ellie has been working for an engineering firm and earning an annual salary of $80,000. She decides to open her own engineering business. Her annual expenses will include $15,000 for office rent, $3,000 for equipment rental, $1,000 for supplies, $1,200 for utilities, and a $35,000 salary for a secretary/bookkeeper. Ellie will cover her start-up expenses by cashing in a $20,000 certificate of deposit on which she was earning annual interest of $500.
-Refer to Scenario 13-9. Ellie's annual implicit costs will equal
Market and Product Goals
Objectives that a business sets regarding where it wants its products to be in the market and the achievements it aims to attain with its product offerings.
Market-product Grids
Tools used to identify and map the relationship between a market segment and the product offering to meet the segment's needs.
Industry Trends
Patterns or movements that indicate the general direction in which a particular industry is moving over time.
Marketing Mix Actions
Marketing Mix Actions refer to the tactics and strategies a company uses across the 4P's (Product, Price, Place, Promotion) to promote and sell its products or services.
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