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Table 13-5
-Refer to Table 13-5. The marginal product of the third worker is
Earned Media
Content that is sometimes connected with public relations, but not controlled by brands, which in many ways makes it more trustworthy and less biased compared to other types of content.
Brand Awareness
The degree to which consumers recognize and are familiar with a particular brand, its products, or services.
Social Media Campaign
A coordinated marketing effort designed to reinforce or assist with a business goal using one or more social media platforms.
Brand Style
The distinct design, visual look, and feel of a brand's marketing and communication materials.
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