Suppose ABC Aluminum Inc

question 311

Multiple Choice

Suppose ABC Aluminum Inc. owns 80% of the world's bauxite, a mineral used in the production of aluminum. Which of the following reasons describes the fundamental barrier to entry for the aluminum industry?

• A)monopoly resources
• B)government regulation
• C)the production process
• D)Both a and b are correct.

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Definitions:

Trade Promotions

Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.

Direct Marketing

A type of advertising which allows businesses to communicate directly with customers through various media, including mail, email, texts, and social media.

Push Strategy

A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.

Pull Strategy

A marketing strategy that aims to create demand from end consumers, encouraging them to actively seek out a product and thus 'pull' it through the distribution channel.