When Consumers Are Exposed to Additional Choices That Result from the Introduction

question 507

Multiple Choice

When consumers are exposed to additional choices that result from the introduction of a new product,

• A)their satisfaction is likely to be lowered as a result of their having to make additional choices.
• B)a product-variety externality is said to occur.
• C)an advertising externality is said to occur.
• D)consumers are likely to experience negative consumption externalities.

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Definitions:

Source-monitoring Error

A cognitive error where a person misattributes the origin of a memory, often leading to incorrect assumptions about where or how information was acquired.

Anterograde Interference

A type of memory interference that occurs when new information inhibits the ability to remember old information.

Proactive Interference

The tendency of previously learned material to hinder subsequent learning or the retention of new information.

Forgetting Curves

Graphs that visually represent the rate and amount of forgetting over time, originally conceptualized by Hermann Ebbinghaus.