Firms That Spend the Greatest Percentage of Their Revenue on Advertising

question 104

Multiple Choice

Firms that spend the greatest percentage of their revenue on advertising tend to be firms that sell

• A)industrial products.
• B)homogeneous products.
• C)consumer goods for which there are no close substitutes.
• D)highly-differentiated consumer goods.

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Definitions:

Allele

A variation of a gene that influences an individual’s characteristics.

Genes

Biological units of heredity located in DNA, responsible for governing traits and characteristics passed from parents to offspring.

Chromosome

One of 46 rod-like molecules that contain 23 pairs of DNA found in every body cell and collectively contain all of the genes.

Rod-Shaped Structures

Physical formations or constructs that are long, slender, and cylindrical in shape.