A Firm Can Signal the High Quality of Its Product

question 545

Multiple Choice

A firm can signal the high quality of its product by

• A)spending nothing on advertising to convey that the product is so good that the firm does not even need to advertise.
• B)spending a large amount of money on advertising.
• C)getting a patent for the product.
• D)not worrying about getting a patent for the product.

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Definitions:

IT Infrastructure

The combination of hardware, software, network resources, and services required for the existence, operation, and management of an enterprise IT environment.

Cloud Computing

A model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources.

HRM Audit

A systematic evaluation process of an organization's Human Resources function and its strategies, policies, and practices to identify areas of improvement or compliance.

Appraisal

A formal assessment process in which an employee's job performance and productivity are evaluated, typically involving feedback and discussions about development and goals.