Economists Defend Brand Names as Useful to Consumers Because Brand

question 523

Multiple Choice

Economists defend brand names as useful to consumers because brand names

• A)provide consumers with information about quality when quality cannot easily be judged in advance of purchase.
• B)give firms a financial incentive to maintain the high quality associated with their brand name.
• C)convince consumers to spend more for products nearly identical to generic versions.
• D)Both a and b are correct.

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Definitions:

Organizational Ethics

A set of guiding principles and values that dictate the behavior and decision-making within an organization.

Ethical Intention

The deliberate aim or plan to act according to ethical principles and values, often involving considerations of fairness, honesty, and respect for others.

Organizational Culture

The collective behavior, values, practices, and beliefs that characterize an organization and influence its members.

Corporate Culture

The shared values, beliefs, and behaviors that determine how a company's employees and management interact and handle outside business transactions.