Table 17-28 Suppose That Two Firms Determine That Each Could Lower Its

question 312

Multiple Choice

Table 17-28
Suppose that two firms determine that each could lower its costs and increase its profits if both reduced their advertising budgets. But in order for the plan to work, each firm must agree to refrain from advertising. Each firm believes that advertising works by increasing the demand for the firm's product, but each firm also believes that if neither firm advertises, the cost savings will outweigh the lost sales. The table below lists each firm's individual profits:
Firm A
Breaks agreement Maintains agreement
and advertises and does not advertise
-Refer to Table 17-28. Which of the following statements does not correctly characterize the outcome of this game?

• A)There is a Nash equilibrium.
• B)Both firms collectively would earn the highest joint profits by maintaining the agreement not to advertise.
• C)Only one firm has a dominant strategy.
• D)The game is an example of the Prisoners' Dilemma.

---

Definitions:

Hypotonic Sweat

Sweat that contains a lower concentration of solutes (mainly salt) than the surrounding tissues, often resulting from acclimatization to hot conditions.

Water Intake

The process of consuming water or fluids to maintain hydration and support bodily functions.

Osmosis

The movement of water molecules through a semipermeable membrane from a region of low solute concentration to a region of high solute concentration.

Selectively Permeable

A property of cellular membranes that allows them to control the passage of substances in and out of cells.