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Table 18-7
-Refer to Table 18-7. What is the value of the cell labeled GG?
Response Rates
The percentage of people who respond to a specific call-to-action out of the total number targeted, often used in marketing and research.
Direct Mail
A marketing strategy that involves sending physical promotional materials directly to potential customers at their homes or offices.
Marketing
The activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Direct
Straightforward or without intermediary; often used in marketing to describe sales tactics that appeal directly to the consumer.
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