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Figure 18-11
-Refer to Figure 18-11. Suppose the intersection of the supply and demand curves matches with a value of $200 on the vertical axis. Then
Parental Death
The loss of a parent, which is a profoundly impactful event in a person's life, often resulting in significant emotional and psychological adjustments.
Cognitive Dissonance Theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.
Leon Festinger
A psychologist best known for his theory of cognitive dissonance, which describes the discomfort experienced when holding conflicting ideas or beliefs.
Fritz Heider
A psychologist known for his work in the development of attribution theory, which tries to explain how people evaluate the causes of others' behavior.
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