Examlex
Which of the following statements is not correct?
Consumer Products
Goods and services that are bought by individuals for personal use.
Marketing Channel
The pathways or routes through which goods and services flow from the producer to the consumer.
Advertising Media
The communication platforms used to promote and market products or services to target consumers.
Direct To Consumer
A business model where companies sell products directly to consumers, cutting out any intermediaries such as retailers or wholesalers.
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