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The English philosophers Jeremy Bentham and John Stuart Mill founded the school of thought called
Need-Satisfaction
A marketing approach focused on identifying and fulfilling the specific needs and desires of customers.
Problem Identification
The process of recognizing and defining an issue or challenge to be solved.
Consultative Selling
A sales approach focusing on building relationships and understanding customer needs to offer tailored solutions.
Adaptive Selling
A sales technique that involves customizing the sales approach based on the unique needs, behaviors, and reactions of each customer.
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