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The theory of consumer choice is representative of how consumers make decisions but is not intended to be a literal account of the process.
John Maynard Keynes
An economist hailing from Britain, whose groundbreaking ideas redefined the scope of macroeconomics and governmental policy initiatives.
Karl Marx
A 19th-century philosopher, economist, and revolutionary socialist who developed the theory of Marxism, focusing on the conflicts within capitalism and its eventual overthrow.
Milton Friedman
An influential American economist known for his strong belief in free-market capitalism and for his role in the development of monetarism.
Murray Weidenbaum
An economic advisor and scholar known for his work on public policy and regulation, serving as the chairman of the Council of Economic Advisers under President Ronald Reagan.
Q36: Refer to Figure 21-19. Assume that the
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Q367: A "satisficer" is a person whose decision