Examlex
A brand of wine is priced at only $5 per bottle, far below the market price of most high quality wines. Before any reputation exists for the wine, consumers buy very little of this inexpensive wine because they interpret the low price to mean that the wine is of poor quality. The company decides to change the label on the wine to show that it has won awards for quality. This label change is an example of
Taxi Cabs
Vehicles for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride, to travel from one location to another.
Public Relations
A tactical interaction method that cultivates advantageous connections between entities and their respective audiences.
Unpaid News
News content or coverage that is not financially sponsored or paid for, often seen as more genuine or unbiased compared to sponsored content.
Media
Channels or tools used to store and deliver information or data, including print, digital, and broadcast.
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