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Figure 23-2
-Refer to Figure 23-2. Identify the location of firms and households.
Marketing Strategy
a company's plan designed to promote products or services to reach a specific target market, involving decisions on product, price, place, and promotion.
Frequent Purchases
Transactions that occur regularly over a period, often for everyday goods or services that require replenishment or constant demand.
Brand
A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
Liquid Detergents
Cleaning agents in liquid form designed for laundry or dishes.
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