Examlex
Which of the following is correct?
Research Responses
The outcomes or findings generated from conducting research activities, often used to inform decisions or strategies.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
Individualized Marketing
Adjusting the marketing mix of a business to treat individual persons as separate target markets.
Secondary Sources
Information that has been collected, interpreted, or processed by others, typically used in academic and professional research.
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