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According to the classical dichotomy,when the money supply doubles which of the following doubles?
Product Formulation
The process of designing the combination of ingredients in a product to achieve desired qualities.
Product Line
A group of related products under a single brand offered by the same company.
Branding
A marketing decision in which an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors.
Perceptual Benefits
The advantages a consumer believes they derive from a product or service based on their personal perceptions and feelings.
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