Examlex
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Brand Names
The names given to products or services by companies to distinguish them from competitors, serving as a key component of brand identity.
Narrative Placement
The strategic incorporation of a brand or its message into a story or content in a way that feels natural or integral.
Secret ARGs
Alternate Reality Games that are kept hidden or unannounced, engaging participants in a game that blends the real world with puzzles and storytelling.
Sponsor's Deep Pockets
Refers to the financial strength or substantial funding resources a sponsor can provide for marketing or event support.
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