The Program Expense Ratio for a Not-For-Profit Organization Will Improve

question 150

True/False

The program expense ratio for a not-for-profit organization will improve if the organization shifts costs from fund-raising to program expenses.

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Definitions:

Channel Conflict

The alienation of existing distributors when a company decides to sell to customers directly online.

Alienating Customers

Alienating customers refers to actions or policies by a business that drive customers away, often due to poor service, product dissatisfaction, or feeling undervalued.

Logistics

The management of the flow of goods between the point of origin and the point of consumption in order to meet the requirements of customers or corporations.

Marketing Resource Allocation

The process of allocating marketing budget and resources across different channels, campaigns, and activities to optimize the return on investment.