Examlex
Archaea
Brand Name
The part of a brand that can be vocalized; the name under which a series of products or services is sold, distinguishing them from competitors.
Logo
A symbol, design, or graphic representation that identifies and differentiates a company, brand, or product.
Functional Benefits
The practical or utilitarian advantages that a product or service provides to the consumer, such as convenience or time saving.
Communication Benefits
Advantages gained from effective exchange of information, such as improved understanding, collaboration, and efficiency.
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