Which Technique Is the Most Effective as an Attention-Getter for an Opening

question 46

Multiple Choice

Which technique is the most effective as an attention-getter for an opening paragraph of a sales letter?

• A)personal anecdote
• B)bulleted list
• C)startling statement
• D)numbered instructions

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Definitions:

Demand Curve

The Demand Curve is a graph showing the relationship between the price of a good and the quantity of that good that consumers are willing to purchase at each price level.

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a product and the actual price they pay.

Total Consumer Surplus

The sum of the individual consumer surpluses of all the buyers of a good in a market.

Consumer Surplus

The discrepancy between what consumers are prepared and capable of spending on a product or service and what they actually end up spending.