Which Technique Is the Most Effective as an Attention-Getter for an Opening

question 46

Multiple Choice

Which technique is the most effective as an attention-getter for an opening paragraph of a sales letter?

• A)personal anecdote
• B)bulleted list
• C)startling statement
• D)numbered instructions

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Definitions:

Orientation

An introduction or adjustment to a new environment, situation, or concept.

Nature

The inherent qualities or characteristics of a person or thing; also refers to the physical world and its biological processes.

Interests

The stakes or investments that individuals or groups have in a particular issue, outcome, or situation.

Personal Intervention

Direct and personal involvement in attempting to alter a situation or outcome.