You Are Writing a Sales Message and Realize That Your

question 16

Multiple Choice

You are writing a sales message and realize that your target audience may see the price of your product as an obstacle. Which sentence would be most effective?

• A)Our new model XK244 photocopier is more costly than competing models with similar features but is worth the price.
• B)You can now lease our new model XK244 for five years for $1250.00.
• C)We know that you don't want to invest in a high-priced photocopier.
• D)The model XK244 photocopier now copies 100 pages per minute, and comes with a more extensive, longer-term warranty, ensuring years of guaranteed hassle-free performance.

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Definitions:

Ethic Reciprocity

the principle of treating others as one would wish to be treated oneself.

Visibility

The awareness of others regarding your presence in an organization.

Underlying Norms

Fundamental, often unspoken rules that govern behavior within a group or society.

Political Situation

A scenario characterized by the distribution of power and authority among individuals or groups and the dynamics of political actions and decisions.