You Need to Send a Message to a Client That

question 25

Multiple Choice

You need to send a message to a client that provides a detailed proposal for a project your company is bidding on. When you make a decision about whether to send an e-mail or a letter, which of the following might be the deciding factor in your decision?

• A)Letters are longer.
• B)Letters provide a more permanent record.
• C)Letters are easier to write.
• D)Letters are more direct.

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Definitions:

Profit Margin

The ratio of operating income to sales.

Markup Percentage

The percentage added to the cost of goods to cover overhead and profit, determining the selling price.

Invested Assets

Assets that are purchased or acquired with the expectation that they will generate income or increase in value over time.

Target Cost

The estimated price for a product or service that is determined by subtracting a desired profit margin from the competitive market price.