MACRO-Marketing

question 150

Multiple Choice

MACRO-marketing:

• A) is probably best evaluated by how individual consumer-citizens vote.
• B) can be evaluated with quantitative measures of consumer satisfaction.
• C) is concerned with how efficiently individual companies use their resources.
• D) is easier to evaluate than micro-marketing.
• E) None of these alternatives is correct.

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Definitions:

Type II Errors

Occurs in hypothesis testing when the null hypothesis is falsely accepted, meaning that a real effect or difference is missed.

Sampling Distributions

The probability distribution of a statistic obtained from a large number of samples drawn from a specific population.

Statistical Significance

A measure of how likely it is that obtained results are not due to chance, often determined by a p-value.

Systematic Variance

The portion of total variance in a set of data that is attributable to identifiable factors or variables, as opposed to random variance.