MICRO-Marketing Effectiveness Can Be Measured By

question 154

Multiple Choice

MICRO-marketing effectiveness can be measured by:

• A) the profits of business firms.
• B) the opinions of intermediaries.
• C) consumer complaints.
• D) attitude research studies.
• E) All of these are good measurements for MICRO-marketing.

---

Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by needs, desires, and ambitions.

Self-Esteem

A person's overall subjective emotional evaluation of their own worth.

Attitude

A psychological construct representing an individual's positive or negative feelings and predispositions toward an object or situation.

Negative Messages

Communications that convey displeasing, disappointing, or otherwise unfavorable information to the receiver.