A Study Revealed That When Consumers Are Dissatisfied with a Product

question 53

Multiple Choice

A study revealed that when consumers are dissatisfied with a product or an individual business

• A) most of their complaints are fully resolved-if they are just reported.
• B) a majority of their complaints are never reported.
• C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
• D) All of these alternatives are correct.

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Definitions:

University

An institution of higher education and research which awards academic degrees in various disciplines.

Freshmen

First-year students in high school or college.

Gender

A collection of traits associated with, and distinguishing, masculine and feminine identities.

College

An educational institution or part of an institution that offers undergraduate and, in some cases, graduate degrees.