Marketing

question 153

Multiple Choice

Marketing:

• A) creates materialistic values which did not exist before.
• B) turns consumers into puppets.
• C) reflects existing social values in the short run-while reinforcing these values in the long run.
• D) focuses on "learned wants" rather than "genuine needs."
• E) None of these alternatives is correct.

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Definitions:

Ethics Compliance Officers

Professionals responsible for ensuring that an organization's actions are in line with legal standards and ethical practices within their industry.

Fraud

The intentional deception to secure unfair or unlawful gain, or to deprive a victim of a legal right, often involving financial transactions.

Employee Training

A program designed to enhance the knowledge and skills of employees, improving their performance and efficiency.

Rationalize

To attempt to justify with logical reasons, even if these are not appropriate or relevant.