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Offering a marketing mix that is like what is available from competitors usually
Consolidation
The process by which memories become stable in the brain; involves strengthening of the neural network that represents the memory.
Episodic Memory
A type of long-term memory that involves recollection of specific events, situations, and experiences, including the time and place they occurred.
Personal History
The unique compilation of events, experiences, relationships, and circumstances that have shaped an individual's life.
Recognition
The cognitive process of identifying or acknowledging something as previously seen, known, or experienced.
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