Which of the Following Is a Key Trend Affecting Marketing

question 122

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A) Senior and ethnic submarkets are getting smaller.
• B) Slower new-product development.
• C) Less use of technology in personal selling.
• D) Less international market development.
• E) Growth of marketing information systems.

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Definitions:

Recall

Recall is the mental process of retrieving information from the past, without the use of cues, distinguishing it from recognition.

Retrieval Failure

An inability to recall information that is stored in memory, often due to interference or decay over time.

Decay Theory

A psychological theory proposing that memory fades and is lost over time if not used or revisited.

Interference

Interference in psychology refers to the phenomenon where memories or information can be distorted or lost because of the competition with other information.