Which of the Following Is NOT a Current Trend Affecting

question 131

Multiple Choice

Which of the following is NOT a current trend affecting marketing strategy planning?

• A) slower new-product development.
• B) growth of value pricing.
• C) more multichannel shopping.
• D) more attention to profitability, not just sales.
• E) international expansion by retailers.

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Definitions:

Internal Customers

Employees or departments within an organization that rely on the support of another individual or department to fulfill their job duties.

Continuous Improvement

An ongoing effort to improve products, services, or processes for increasing efficiency and effectiveness.

Target Cost

The desired cost to produce a product, determined by subtracting a desired profit margin from a competitive market price.

Target Margin

A predefined profit goal set by a company for a product, project, or the entire organization to achieve within a specific timeframe.