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A certain item has a production cost of $24. The manufacturer takes a 25 percent markup, the wholesaler takes a 20 percent markup, and the retailer takes a 50 percent markup. Therefore, the item has a retail selling price of $80.
Intensive
Characterized by or requiring significant effort or energy, often in reference to growth strategies or distribution methods.
Selective
Characterized by careful choice, especially based on very discerning taste or preferences.
Administered Vertical Marketing System
A coordinated distribution channel structure where members remain independent but their activities are centrally coordinated by a dominant member without formal ownership between them.
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