When the End Benefit of a Purchase Is Significant to the Customer

question 242

True/False

When the end benefit of a purchase is significant to the customer, he is likely to be less price sensitive.

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Definitions:

Net Proceeds

The total amount received by a seller after all costs and expenses are deducted from the gross proceeds of a sale.

Commission

Commission is a form of earnings provided to sales personnel for selling a product or service, typically calculated as a fixed percentage of the sales amount.

Consignment

The process of giving goods to another party to sell, but retaining ownership until the goods are sold.

Weekly Salary

Weekly salary refers to the amount of money an individual earns per week for their labor or services.