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Regarding break-even analysis, a good marketing manager knows that:
Force Himself To Smile
An act of deliberately smiling, often in an attempt to induce positive emotions or to mask true feelings.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more contradictory beliefs, ideas, or values at the same time.
Attribution Theory
A concept in social psychology that explains how individuals infer the causes of their own and others' behaviors, attributing them to either internal dispositions or external situations.
Foot-In-The-Door Phenomenon
A psychological tactic involving getting a person to agree to a small request to increase the chances of agreeing to a larger request later.
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