If a Profit-Oriented Marketing Manager Doesn't Know the Exact Shape

question 104

Multiple Choice

If a profit-oriented marketing manager doesn't know the exact shape of the firm's demand curve, marginal analysis:

• A) is useless.
• B) may be useful anyway-because a profitable region usually surrounds the best price.
• C) will suggest the same price as break-even analysis.
• D) suggests that the only sensible approach is to follow the market leader.
• E) None of these alternatives is true.

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