Customers Are Likely to Be Less Price Sensitive When

question 5

Multiple Choice

Customers are likely to be less price sensitive when:

• A) it is easy to compare prices.
• B) someone else pays the bill.
• C) the total expenditure is high.
• D) there are substitutes available.
• E) their share of the cost is high.

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Definitions:

REM Sleep

A unique phase of sleep characterized by rapid eye movements, increased dreaming, and bodily paralysis, thought to play a role in memory consolidation.

Psychological Disturbances

A range of psychological disorders or conditions that affect an individual's mood, thinking, behavior, and overall mental health.

Physiological Measure

Quantitative assessments of biological parameters in humans or animals to evaluate bodily functions and conditions.

Dream Research

The scientific study of dreams, analyzing their nature, function, and significance.