Some Retailers Commonly Use Prices That End in Certain Numbers

question 91

Multiple Choice

Some retailers commonly use prices that end in certain numbers. They seem to assume that their customers see prices with these numbers as substantially lower. This is:

• A) odd-even pricing.
• B) demand-backward pricing.
• C) leader pricing.
• D) prestige pricing.
• E) psychological pricing.

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Definitions:

Short Selling

Short selling is an investment strategy where an investor borrows shares and sells them on the open market, planning to buy them back later at a lower price to profit from the difference.

Equally-Weighted Portfolio

An investment portfolio where each asset is allocated the same percentage of total investment capital.

Securities

Financial instruments that hold some type of monetary value, such as stocks, bonds, or options.

Factor Portfolios

Investment portfolios constructed to capture risk factors or sources of returns that are believed to explain the performance of securities.