If a Producer's Marketing Manager Doesn't Know the Shape of the Demand

question 138

Multiple Choice

If a producer's marketing manager doesn't know the shape of the demand curve for a new product, the initial price level policy should probably be a(an) ______________ policy.

• A) flexible-pricing
• B) target-return pricing
• C) introductory pricing
• D) penetration price
• E) skimming price

---

Definitions:

Psychological Treatment

The use of psychological methods, particularly when based on regular personal interaction, to help a person change behavior and overcome problems in desired ways.

Cancer Treatment

Medical strategies used to combat cancer, including surgery, chemotherapy, radiation therapy, and immunotherapy, aimed at eradication or control of cancer cells.

Medication

Drugs or other forms of medical treatment used to relieve or cure illness and improve health.

Type B Personalities

A personality typology that is characterized by a more relaxed, less competitive approach to life, in contrast to the more stress-prone Type A.