When Apple First Introduced Its IPhone in the U

question 75

Multiple Choice

When Apple first introduced its iPhone in the U.S. market, it priced it at $600. Several months later, Apple reduced the price to $400. And several months after that, it reduced the price again to $200. What pricing policy was Apple using in its initial price strategy?

• A) Introductory price
• B) Skimming price
• C) Cash discount price
• D) Penetration price
• E) Everyday low price