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Noncumulative quantity discounts
Lab Experiment
A research study conducted in a controlled environment where variables can be manipulated to observe their effect on various outcomes.
Behavior Modification
The direct and systematic application of principles of learning to change maladaptive or unwanted behaviors into more desirable behaviors.
Reciprocal Determinism
A theory proposed by Albert Bandura that suggests human behavior, personal factors, and the environment continually interact and influence each other.
Extinction
The process through which a conditioned response diminishes over time as it is no longer reinforced.
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