Which of the Following Statements Concerning "Value Pricing" Is FALSE

question 167

Multiple Choice

Which of the following statements concerning "value pricing" is FALSE?

• A) Value pricing tries to build customer loyalty.
• B) Companies using value pricing guarantee what they offer.
• C) Value pricing involves setting a fair price level for a marketing mix that meets customers' needs.
• D) Value pricing means using "budget" or "cheap" prices.
• E) The focus of value pricing is on the customer's requirements-and the whole strategy.

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Definitions:

Total Fixed Cost

The sum of all costs that remain constant regardless of the level of production or output.

Total Cost

The complete cost of producing a certain amount of output, including both fixed and variable costs.

Quantity

The amount or number of a material or immaterial thing not usually estimated by spatial measurement.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the quantity of output produced.