Advertising Objectives Should

question 38

Multiple Choice

Advertising objectives should

• A) be specific, but not as specific as the objectives for the personal selling effort.
• B) be set by the specialists-the creative people at the advertising agency.
• C) be quite general so that ads will appeal to the largest possible audience.
• D) determine the kinds of advertising needed.
• E) be more specific for institutional advertising than for direct type competitive advertising.

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