Which of the Following Is the LEAST Appropriate Advertising Objective

question 305

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) To increase sales by 20 percent this year.
• B) To improve consumer goodwill and help sell the product.
• C) To increase target customers' brand awareness by 50 percent this year.
• D) To increase a brand's market share by 10 percent.
• E) To obtain 20 new accounts in the Oakland Bay area.

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Definitions:

Anna Jacobson Schwartz

An American economist known for her collaborative work with Milton Friedman on the history of monetary policy and banking.

Money Stock

Represents the total quantity of money available in an economy at a specific time, including cash, coins, and balances held in checking and savings accounts.

Economic Activity

The actions that involve the production, distribution, and consumption of goods and services within an economy.

Recession

A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.