Boomerang, Inc

question 204

Multiple Choice

Boomerang, Inc. has created a really new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. The promotion blend for the new product probably should emphasize ______________ during market introduction.

• A) comparative advertising
• B) institutional advertising
• C) reminder advertising
• D) pioneering advertising
• E) competitive advertising

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Definitions:

Organizational Norms

Established standards of behavior or beliefs that dictate the proper way to act within a specific organization.

Employee's Concern

Refers to the issues, needs, or worries that workers have regarding their job, working environment, or benefits.

Scapegoating

The practice of unfairly blaming an individual or group for problems or adverse outcomes.

Decision Making Model

A structured approach to making choices among various alternatives, based on different factors, steps, or stages designed to lead to a desired outcome.