This Advertising Type May Be Useful When the Product Has

question 289

Multiple Choice

This advertising type may be useful when the product has achieved brand preference or insistence, perhaps in the market maturity or sales decline stages.

• A) Comparative advertising
• B) Pioneering advertising
• C) Competitive advertising
• D) Reminder advertising
• E) Institutional advertising

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Definitions:

Undue Influence

The situation in which one person has taken advantage of his or her dominant position in a relationship to persuade the other person unduly to the extent that the dominant person’s persuasive efforts have interfered with the other person’s ability to make his or her own decision.

Fraudulent Misrepresentation

An intentional false statement of a material fact made by one party to induce another party to enter into a contract.

Duress

Any unlawful act or threat exercised on a person whereby the person is forced to enter into an agreement or to perform some other act against his or her will.

Negligent Misrepresentation

A false statement made carelessly that is relied upon by others, leading to their financial loss.