All of the Following Are True of Institutional Advertising Except

question 217

Multiple Choice

All of the following are true of institutional advertising except it

• A) focuses on the name and prestige of an organization or industry.
• B) seeks to inform, persuade, or remind.
• C) tries to keep the product's name before the public.
• D) develops goodwill or improves an organization's relations with various groups.
• E) advocates a specific cause or idea.

---

Definitions:

Standard Cost

A preset cost for delivering a product or service under normal conditions, used as a benchmark for measuring performance.

Direct Labor Workers

Employees who are directly involved in the production process of goods or services, whose labor costs are easily attributable to specific products.

Fixed Overhead

Costs that remain constant for a specific period regardless of the level of production or business activity.

Work in Process

Inventory that includes all materials, labor, and overhead costs for products that are in the production process but not yet completed.