Regarding Message Planning and the AIDA Model

question 100

Multiple Choice

Regarding message planning and the AIDA model:

• A) "getting action" is the final and easiest step in the process.
• B) focusing on one unique selling proposition is one way to arouse desire.
• C) a successful attention-getting device assures "holding interest."
• D) "arousing desire" is the first and hardest step in the process.
• E) All of these alternatives are correct.

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Definitions:

Actual Average Time

The real measured time taken on average to perform a task or process, used in evaluating and planning efficiencies.

Portable Electric Saw

A mobile, power-driven tool used for cutting wood and other materials, essential in construction and woodworking.

Constant Allowances

Refers to predesignated time additions allocated to specific tasks in work measurement to account for unavoidable delays or interruptions.

Performance Rating

An evaluation of an employee's or machine's work output against a set standard or within a specific period.