Sales Promotion Activities

question 41

Multiple Choice

Sales promotion activities:

• A) Usually have long-term effects.
• B) Are aimed at final consumers, but not business customers.
• C) Focus more on getting attention than on stimulating action by consumers.
• D) May be aimed at a firm's own employees.
• E) Usually take longer to achieve sales results than does advertising.

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Definitions:

Metamorphosis

A transformation or change in shape, form, or substance, particularly in nature or literature, symbolizing growth or change.

Managing Diversity

A term used to describe efforts to create a workforce that reflects the gender, racial, and ethnic differences in the wider society.

Affirmative Action

Policy measures aimed at increasing the representation of minorities and historically marginalized groups in areas such as employment, education, and business, through positive discrimination.

Power

A dynamic process in which relations of interdependence exist between actors in organizational settings.