Which of the Following Statements About Sales Promotion Is False

question 174

Multiple Choice

Which of the following statements about sales promotion is False?

• A) Sales promotions may encourage brand switching more than they encourage brand loyalty.
• B) The design and management of sales promotions is often done by specialists from outside the firm.
• C) Sales promotions that are poorly run may reflect negatively on the firm sponsoring them, even if the firm uses an outside specialist to manage the promotion.
• D) Once a firm begins running regular sales promotions, it cannot change its strategy.
• E) Sales promotion should not be left to "amateurs."

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Definitions:

Jittery

Feeling nervous or anxious, often with involuntary movements or shaky actions.

Obsession

An intrusive and persistent thought, idea, or image that causes significant anxiety or distress.

Compulsion

A strong, usually irresistible impulse to perform an act, especially one that is irrational or contrary to one's will.

Delusion

A false belief held with strong conviction despite superior evidence to the contrary.